WebProcter & Gamble’s latest billion dollar brand breaks new ground in category marketing The 1st August sees the UK launch of P&G’s global and revolutionary campaign for its air freshener brand Febreze. The new ‘Breathe Happy’ initiative sets out to prove to real people that Febreze freshness and scent can transform the air so anyone can breathe … WebMay 23, 2012 · Breathe Happy Campaign Launch May 23, 2012. Febreze needed to convince cynical air care consumers that it was genuinely superior to the competition. Rather than simply telling people how good Febreze is, we let them experience its odor eliminating power for themselves, in a way they would never forget.
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