WebAbeBooks.com: Selling the Invisible: A Field Guide to Modern Marketing (9780446520942) by Beckwith, ... This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies-few are more than a page long-Selling ... WebMar 1, 1998 · Selling the Invisible by Harry Beckwith, March 1, 1998, Warner Books edition, in English Selling the Invisible (March 1, 1998 edition) Open Library It looks like you're offline.
Selling the Invisible: A Field Guide to Modern Marketing
WebSELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.--This text refers to an alternate kindle_edition edition. WebSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. the guest rumi
Selling the Invisible : A Field Guide to Modern Marketing - Google Books
WebApr 6, 2024 · supporting format Selling the Invisible: A Field Guide to Modern Marketing PDF, EPUB, Kindle,Audio, MOBI, HTML,RTF, TXT, etc. Supporting Media Selling the … WebSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. WebApr 23, 2011 · This books changes the way we think about marketing: "It begins with an understanding of the distinctive characteristics of services - their invisibility and intangibility - and of the unique nature of service prospects and users - their fear, their limited time, their sometimes illogical ways of making decisions, and their most important drives … the guest room 2021